this post was submitted on 03 Aug 2023
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Asklemmy
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TL;DR: There is no singular answer to your question, imo. Essentially just run the instance transparently, reliably, and actively, and it will be attractive to people.
I'm not sure that there is one "best way" to grow an instance. An instance is essentially the fundamental governing framework for how the users interract with each other. You structure the rules around how you believe the users on your instance should interact, and those who agree with those rules will be drawn to them. Ideally, for sustainable growth in an instance, you also need reliable server infrastructure -- the instance should be responsive, and have a reliable uptime. An instance's admins must also actively moderate content. An instance with inactive moderators is not sustainable, and will quickly delve into hosting unwanted content on the instance which is undesirable for users.