this post was submitted on 04 Aug 2023
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Technology
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Since it already worked with instagram, this was people signing in with their instagram account, checking the app once or twice, and then going back to instagram. The starting numbers where incredibly manipulated because of this single account system between threads and instagram.
I saw a lot of people excited to try it. Losing 80% of its peak users at this point doesn't seem like a failure to me. Anybody who was curious was counted as a user. I'm sure fediverse sites have had similar, smaller influxes of new users that create an account to check it out and then don't come back. It takes some determination to move to another social networking ecosystem.