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Google Ads Dynamic Ad Placement Continues To Test Ads Mixed Within Organic Results
(www.seroundtable.com)
This is a most excellent place for technology news and articles.
I've tried a couple and they all return worse results on average. Scrolling down past the LLM garbage and paying attention to which results are real is less work than re-querying DDG 4 times to get a decent result.
I haven't tried kagi, but I've heard similar anecdotes here on Lemmy. I'm not opposed to paying. The ad model is unsustainably at best.