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submitted 3 days ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 15 hours ago

It's the three strategies of pricing:

Price the item as XX.99 to make it feel cheaper than it is
Price the item as a whole/round number to make it feel premium
Price the item as a seemingly random number like XX.57 to get ahead of the shopper who are weary of the first two tactics