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Restart of Three Mile Island tests US appetite for nuclear revival (www.ft.com)

submitted 1 day ago by [email protected] to c/[email protected]

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[–] [email protected] 19 points 1 day ago (2 children)

FT asking $75/mo for digital access is insane. I'm happy to pay for quality journalism but that's simply out of reach for most Americans. I'd love to know how their management determined this was an appropriate price.

[–] [email protected] 4 points 16 hours ago* (last edited 16 hours ago)

It looks like the $75/mo rate is for their "premium" package. Their standard one is $39/mo.

It looks like that's on the high side, but not radically so compared to typical American newspapers.

https://www.thepricer.org/newspaper-subscriptions-cost/

Digital Pass Subscriptions

Local/regional papers – $10 to $30 per month

Example: Seattle Times Digital – $7.99 per month

National publications – $15 to $50 per month

Example: The Washington Post Digital – $39.99 per month

Also, note that FT is British, not American.

https://en.wikipedia.org/wiki/Financial_Times

[–] [email protected] 2 points 1 day ago

Because the people who can afford and are willing to pay are a certain demographic.

It’s all about personas and marketing testing!