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Vegan drink Oatly can’t call itself ‘milk’, judges rule (www.telegraph.co.uk)

submitted 2 weeks ago by [email protected] to c/[email protected]

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I'll probably stick to asking for oat milk instead of "porridge water" or whatever the new mandated name will be. To be honest I do think calling it "milk" lets them inflate the price when it is essentially porridge water.

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[–] [email protected] 29 points 2 weeks ago (1 children)

In 2019, Oatly applied to trademark the phrase “Post Milk Generation” but this was rejected by the Intellectual Property Office (IPO) in January last year after ruling that its use of the term “milk” was “deceptive”.

But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this ("No Steak Pie") without issue, it's only dairy products that this ridiculous standard applied to them. Guess I'll just continue to enjoy the two bottles of oat 'drink' I have in my fridge.

To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.

Most good oat milks will have stabilisers and vitamins (B12 especially) added to them vs if you just made some at home.

[–] [email protected] 21 points 2 weeks ago (1 children)

But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them.

I Can't Believe It's Not Butter seem to have no bother. Perhaps it's just Big Milk at work.

[–] [email protected] 10 points 2 weeks ago

I'd completely forgot about them tbh. You also see it a lot with cheese alternatives, even though they broadly fucking suck so I don't know why the cheese industry even bothers.