this post was submitted on 24 Dec 2024
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Apple

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Apple Explains Why It Doesn't Plan to Create a Search Engine (www.macrumors.com)
submitted 2 days ago by [email protected] to c/apple
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[–] [email protected] 4 points 2 days ago (2 children)

I bet it's because they couldn't monetize the search results

[–] [email protected] 4 points 2 days ago* (last edited 2 days ago)

That’s more likely to be the answer. If Apple were content having Google’s sloppy seconds while having full opportunity to make Alphabet level profits^1^ then the world would turn upside down. It’s more likely that Apple doesn’t see an easy avenue to those mountains of ad-revenue money without compromising their privacy image. Might as well take Google’s cheque to the bank the same time as iCloud subscription profits cheque.

*1: I should probably clarify that I mean on top of what they already earn.

[–] [email protected] 3 points 2 days ago

Literally one of the bullet points:

In order to create a "viable" search engine business, Apple would be required to "sell targeted advertising," which is "not a core business" for the company and would go against its "longstanding privacy commitments."