this post was submitted on 17 Aug 2023
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As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch (techcrunch.com)
submitted 1 year ago by [email protected] to c/[email protected]
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It's not just lemmy that's benefiting from Elon Musk.

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[–] [email protected] 271 points 1 year ago (1 children)

I'm sure there were a huge swath of people who used Twitter and didn't care at all about Musk one way or the other.

Then he rebranded and threw his ego and control in everyone's face. And all the people who like Twitter IN SPITE of Elon were now forced to acknowledge that their Twitter is gone.

Just like over at reddit now, the latest move has alienated the people who really cared about the platform itself. If they rebranded to "Spez's World", though, a lot of the people who didn't give a shit before would suddenly be ready to bail.