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Does anyone know why so many "celebrities" are doing adverts for Royal Match?! (lemmy.world)

submitted 1 year ago by [email protected] to c/[email protected]

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I keep getting adverts for it with people like Simon Cowell, Olly Murs, Take That etc advertising it.

First of all, why would they do it when they've already got millions in the bank?

Secondly, it's exactly the same as Candy Crush and all the other identical games, so why is it so popular?

And finally, wtf is up with Simon Cowell's eyes?!

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[–] [email protected] 10 points 1 year ago

Yesss these adverts are driving me insane! I assume they must be paying them a ton. The game is probably only artificially popular because of this huge advertising campaign which appears to be aimed at older generations whose only exposure to videogames is the whole candy crush genre. So perhaps seeing these 'celebrities' playing the game will entice them.

Why they feel the need to advertise to me though, I have no idea. I'm never going to play that game.