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Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.
(www.theatlantic.com)
This is a most excellent place for technology news and articles.
Small business? I always rate honestly and in detail.
Bad experience? Level headed and honest review that repeats the companies name a lot and the words, 'review' and 'negative' to pump it up the search ranks.
Everything else? You want my opinion? Pay me.