Technology
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Regular maintenance is still necessary, as well as keeping up with modern design standards. And more productivity just means increased sales as long as there are clients present
Design doesn't take any maintenance. Design additions and changes yes, but for small businesses those are rare. And redesigns to be modern are even rarer, often only happening after nearly a decade, if at all.
More productivity just means increased sales if there are clients present, yes, but that's a very big if. Most small businesses get one simple site to be their web presence, then have no need to change it for years.