this post was submitted on 02 Sep 2023
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You're right that Bluetooth has been around since 89 but the idea of a personal area network that tracks the movements of a user is a relatively fresh idea. In fact third party data resellers that track you didn't really exist until after 2006. It's unique to cell phone data being recognized as basically an analog for an individual, which shows all kinds of data. Did a display catch someone's attention? We'll know because of a longer than usual time in front of the display. That display now has an impact rating - not to see how durable it is to dropping but how much attention, how long, and how likely it is to attract attention.
Want to know something even crazier? That duration of stay can be paired to your phone's metadata and compared to other interests that phone has seen on social media and web pages (via cookies). So now that display can have personality types and interests linked to it. They will know the types of person who will be attracted and it makes the data a gold mine for advertisers.