this post was submitted on 21 Jun 2023
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It’s great that they’re going to continue but too bad it didn’t happen fast enough to keep Chris and Jordan. Although they seem happy with PetaPixel so that’s good for them.
I’ve know of Gear Patrol for around 15 years or so. They make articles and rate all kinds of products from outdoor equipment, tech products, clothing, etc. It’s a solid company with a good track record from what I know.
Wow, 15 years is a good time, I'm not sure how so many people like me never heard of them, yet they've grown big enough to own DPReview. Must be a really good ad team behind them as well.
And I know many like Chris and Jordan, but I'm not really a video guy; I prefer reading to watching vids usually. Videos have to have something that takes advantage of the medium to make me want to watch it (video tests, audio tests, etc).
While I don't know much about Gear Patrol's business side, you're correct, they are doing something right to be able to buy DPReview. I've heard they have similar web traffic compared to PetaPixel (this info is from a recent PetaPixel podcast) and that the owner of Gear Patrol is a fan of DPReview. I hope their words hold true, existing staff remains and the site continues as usual.
I agree with you about the written articles vs video reviews in general.
That does sound like good news! I hope they'll continue to do well, maybe expand DPReview a bit in the best case scenario.