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College Football TV Ratings: Rocky Mountain Showdown draws 9.3M viewers
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I hope so too, but those numbers are absolutely ridiculous for cable, especially in the late night slot. ESPN claims it's their 5th most watched CFB game ever (and I think they're even counting ABC games, but excluding post-season games). Even if the numbers drop (which they will when CU starts losing), I imagine they'll still be hyping them up and cashing in as much as possible.