The Department of Tourism (DOT) on Tuesday unveiled the country's new tourism slogan—"Love the Philippines."
President Ferdinand "Bongbong" Marcos Jr. graced the launch at the Manila Hotel of the new tourism campaign which coincided with 50 years of Philippine tourism.
"Love the Philippines" will replace "It's More Fun in the Philippines", the country's invitation to travelers since 2012.
Tourism Secretary Christina Garcia-Frasco said in May that the new touism campaign would focus on the country’s assets that have yet to be maximized, such as its culture and its people.
“The enhanced tourism slogan will give our country an opportunity to market itself not just as a fun destination, which it will continue to be, but also as a destination for everything else that includes highlighting our culture and our people,” Frasco said at a news forum.
Frasco said the new slogan would be released following the approval of the National Tourism Development Plan for 2023–2028.
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