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"For agencies like the FTC to seriously consider action, there has to be harm to customers. But the sneaky formula that mobile developers have pioneered is one where the app itself is free, and the gameplay technically does exist in the application, so where's the harm? Any rEaSoNaBlE viewer won't be harmed. They will see and uninstall, and there's disclosures, so who cares? But these companies aren't targeting 'the reasonable customers', they are targeting the people with addictive personalities who get easily sucked in from a deceptive ad to a predatory product."
Damn, that's insane and evil. Like a drug cartel distributing free candies after school, with crystal meth inside. They just weather the storm, well knowing a few "customers" will stick.
I still don't understand how this can work so well, which apparently it does given the numbers and scale. I have questions:
My guess is legally protecting themselves against potential new laws and regulations, so they have more time to make changes or continue making money if these practices get outlawed.
It's not; it exists in computer and console gaming too, just to a lesser extent. As to why, my guess here is that mobile has a lower barrier to entry, and they're always accessible where a computer or console might not be. There's probably some sort of "cultural" aspect here too, where it's already prevalent in mobile so people are more accepting of it, but computer/console gamers had their own culture where this didn't exist for many decades and so won't be as accepting.