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This doesn't make any sense, who distributes/gives out rights tokens? And if they lose publishing rights, why would the new owner of the publishing rights care about the rights tokens they didn't sell?
Blockchain doesn't fix anything new here, there's no point in decentralizing the rights ownership, verifying ourselves as owners of the right to watch the media was never the issue here.
Getting companies to be willing to give out non revokable rights tokens is the issue, and no company wants to do that because it's not profitable for them. It's not a technological issue that blockchain is going to solve