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Reddit protest plunges user engagement, site activity and ad portal visits (techcrunch.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Reddit protest by its community moderators has impacted user engagements, traffic and visits to its ad portal since its beginning on June 12.

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[–] [email protected] 33 points 1 year ago (1 children)

"the amount of time people spent on the Reddit website by close to 16% between June 12 and 13" - what does that mean?

In the article, the full sentence is,

That "blackout" movement, which briefly caused Reddit to go down, dropped daily traffic by about 7% and the amount of time people spent on the Reddit website by close to 16% between June 12 and 13, according to the data shared by web traffic analysis firm Similarweb.

So basically the amount of time people spent on reddit dropped 16% between June 12 and June 13.

"Web traffic of the platform also declined to about 52 million" - 52 million ?

Yeah that could be worded better. No units. Resumably it's about the number of visits.

Again, the full sentence is,

Web traffic of the platform also declined to about 52 million on June 13, compared with averaging nearly 56 million in the days prior.

So a 4 million drop in number of visits.

[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

Yeah that could be worded better. No units. Resumably it's about the number of visits.

Looks like that number lines up with their reported DAU (daily active users) metric rather than site visits.

52 million DAU is about where Reddit was in the summer of 2021, per data on Statista. It also tends to vary up or down by a few million at each sample point, so we'd really have to see a long-term trend-line rather than a 2-week data snapshot to know whether the blackout had any real effect.