this post was submitted on 13 Oct 2023
478 points (97.2% liked)
Technology
57435 readers
4265 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
No. Merch has direct profit that has a much larger margin than streaming. It's just a new cash flow for them. Same reason patreon was offering merch and discord too.
You have an asset in land and physical goods to sell for money. It's not complicated why they are pivoting to it.
The lesson of star wars was that merch is both profitable and is functionally marketing. It also might get around some of their contracts.
It's probably both