Apple

What most people missed, much less understood, from that interaction is that Reddit justified the API cost based on “opportunity cost”.

This means that Reddit was saying that they weren’t trying to kill off third party apps but that they simply were trying to charge $20MM/y to recoup the earnings they’re losing out on by virtue of people using Apollo instead of Reddit’s own offerings.

So yeah, like you said, he clearly tried to call BS on the price motivation by essentially saying “if my mere existence is causing you to lose out on $20MM/y of earnings, why don’t you cut a check for $10MM to buy Apollo”.

Because logically if it really was about opportunity cost and the pricing of $20MM/y would accurately reflect that, then a one time $10MM purchase would be such a steal compared to losing $20MM/y, it would have any CEO scrambling to sign a check the moment the option was even so much as whispered.

Instead the API pricing was simply a ploy to kill off third party apps and the “opportunity cost” nonsense was mere pretext to be able to maintain that it wasn’t about killing off third party apps.

Not to mention that outside of the vacuum of this specific matter, the whole ordeal was littered with duplicitous lies, like how it would be a fair and reasonable price when every other comparable API is multiple orders of magnitude cheaper, safe for Muskrat’s.

Imgur for example would charge $166/50 million request, compared to Reddit’s $12,000 for the same amount. Or put it differently, Imgur charges $276,666/y compared to Reddit’s $20MM/y.