this post was submitted on 01 Nov 2023
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Star Wars merch was everywhere way before Disney took over. Heck, the Ewoks were introduced exclusively to make merch.
"Star Wars” still holds the Guinness World Record for the most successful film merchandising franchise in history since it was first given the title in 2012. Disney bought Star Wars October 30, 2012, so it's safe to say they must have sold plenty of merch before the acquisition.
I don't disagree. I had plenty of Star Wars action figures growing up. My suggestion is that since the acquisition, the brand has become even more mainstream and that merchandise has been taken to a new level.