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It's not really that complicated, people expect high end phones to have all day battery, which is hard to do with a small phone.
If only high end smartphone chips focus more on efficiency rather than performance, which for most people is already powerful enough for day to day use.
It would stand to reason that a smaller screen would lend to less power draw both for the screen's power usage and being able to use a lower resolution keeping the CPU draw lower too
75% of your battery cycle, the screen is off. So a smaller screen can only win battery in that 25% window. A bigger battery on the other hand can be applied to 100% of the cycle.
Unless you go oldschool lcd, a smaller screen does not gain as much as a bigger battery for battery cycle time.
My Sony Xperia XZ1 Compact had very excellent battery life for it's small battery. Sony definitely did an amazing job optimising it.
However, the 25% on-time use a lot more than 25% battery.
My zenphone is small and has good battery life. Wish more would shoot for this type of form factor
the sad reality is many people will say they want a small phone like this, but then not buy it for some reason or another, then they sell less, and so companies abandon making them.
I am a very happy owner of a ZF10 too, lovely device.
"Won't buy it for one reason or another" meaning the manufacturer intentionally builds the device so shittily that the feature you want is drowned out by 15 year old hardware and high prices. I've seen it happen a hundred times already.
I really hate this argument since it implies every phone is a 1:1 copy of the next and the only difference is the headphone jack, or SD card slot, or removable battery and "see! nobody wants this one feature anymore because ObscurePhone 22 had it and nobody bought it!" Never mind the fact that ObscurePhone 22 was built by child slaves using secondhand parts from old recycled Gateway computers, the screen is CRT, and they cost $5000 each, but yeah, "nobody bought it because people hate headphone jacks now."
ZenFone is the same size as an iPhone or an S23, pretty sure there is no lack of people buying phones at that size. But also I would consider that a standard size, not 'small'.
If you look at the S or iPhone series you'll see that the larger versions sell far far more.
They could make a small screen phone, but thicker to make more room for a bigger battery.