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Maybe (HBO) Max Just Isn’t Worth It (www.wired.com)

submitted 9 months ago by [email protected] to c/[email protected]

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Maybe (HBO) Max Just Isn’t Worth It::Warner Bros. Discovery's latest earnings call reveals Max shed 700,000 subscribers in the past three months, even as it made money. That might work for Wall Street, but what about viewers?

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[–] [email protected] 17 points 9 months ago

To be fair, they also did a Borders Rewards program that didn't cost anything. They didn't change the prices of the books, but they gave them huge discounts. Which meant the 40-50% of can't from Borders cut. And they pushed them HARD. Everyone had coupons. It was thought that this would get them loyalty over Barnes and Noble. It took maybe a full quarter for them to realize and backtrack the huge discounts, but it was too late. People used them for the coupons, and then bought everything else online or at Barnes and Noble. It was a fast track to profit loss.

Source: I worked there before the Amazon partnership, and after the board admitted they needed to walk back the rewards.

Amateurs making key decisions.