Technology
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I could see this actually gaining popularity from their Instagram user base. Twitter doesn't attract younger people or influencers. It'll be like discovering Facebook for gen z, where they can also share text posts. Maybe that'll attract the people who left Twitter for turning alt-right. If it gets big enough, public figures could even leave Twitter. I'd be shocked if that happened, but a gal can hope.
This isn't something I have any interest and I hate meta as much as anyone else here, but I'm interested in seeing how it will play out. If we can't escape capitalism, at least we can watch it as a social experiment.
I don't think young people are attracted to text-based social media
They might become interested once they have a platform that targets them. I know it's a little different from people who jumped on to MySpace or early Facebook because we started with text posts, not really pictures. It's still true that younger people love to post their thoughts or opinions thinking that others care as much as they do.
It could also be a good tool for "celebrities" to directly interact with their followers. Instagram's interface isn't really set up for that.
It’ll play out just the same as XMPP and Google Chat did in the 2000s