this post was submitted on 04 Jul 2023
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If I remember correctly, dark roast was also originally devised to hide bad-quality coffee beans. Nowadays it is often implied that darker roasts are better, which actually isn't necessarily the case.
Implied where? All the coffee snobs I know drink lighter roasts and derogatorily call dark roasts “supermarket coffee”
Can confirm. Source: am coffee snob.
I think it's more a marketing push from commercial brands and chain coffee places. Most of them will brand their products as "rich" or "bold"
Dark roasts have a more consistent taste/flavor and it has a longer shelf life, so it's easier to know what you're getting. If you want to taste the variety of flavors coffee can have, you'll go for fresher lighter roasts.