this post was submitted on 16 Nov 2023
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They don't necessarily put market pressure on apple but they do put the messaging pressure on Apple. MKBHDs video explained it pretty well, if apple were to just shut down nothing's messenger methods, then they'd get a lot of negative press and the EU would have more reason to take action against them.
I think that apple's trying to get out of the EUs grasp especially with this move. But the pressure from Nothing seems to have done at least something.