this post was submitted on 20 Nov 2023
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Just like cereal companies with name brands like fruit loops will make fruit spins. Why not take profit on the lower end of the market?
And there are many other examples too.
A lot of car manufacturers have brands for the upper class. Like Mercedes -> Maybach, Toyota -> Lexus, Seat -> Cupra. And tyre manufacturers have lower-end brands, like Michelin -> Kleber. Or, even better: a lot of store budget brands for milk, cheese, sausages etc. are manufactured by a big name brand, it's right on the packaging with the little letters at the bottom. (Manufactured by: XYZ Big Name Brand Ltd.)
I had a teacher in high school, many decades ago, who had owned an orange juice processor. He explained that the generic store brand got the start and end of production runs; name brand got the middle.
Orange juice in particular is a very brand loyalty specific one because oranges naturally do not have a consistent flavor. The main distinguishing flavor between different brands is an additive each brand puts in to make it taste more like their brand of orange juice.