You're talking about an issue humanity has had since forever, getting people to do what is best for their own interests. In business they actually needed to create the concept of a union just so that people would organize in a way to help all workers. Without that force driving them together what you get is the Reddit 48hr blackout. People can't stop using the service long enough to invoke actual change because their addiction to Reddit was too high.

This rollback of login requirements was because Google stopped indexing them. The only power the people had in the Twitter situation was being the consumers of Google who were being directed away from Twitter.