this post was submitted on 06 Jul 2023
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SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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[–] [email protected] 11 points 1 year ago* (last edited 1 year ago) (1 children)

Could it also be due to load/server issues? When I have trouble with page loads on .world I have a tendency to bounce and have a low average visit time.

[–] [email protected] 2 points 1 year ago (1 children)

I'm actually quite the opposite, I wait until a page loads. Between the two of us, it evens out, lol!

But yeah, I have a pet theory as to why lemmy.ml has a high bounce rate and low average visit duration: people migrating from Reddit dismiss lemmy.ml for whatever reason and check out other instances instead. That's probably also why it didn't gain as many users as other instances (comparatively speaking).

[–] [email protected] 4 points 1 year ago (1 children)

I think lemmy.ml restricted registration and had a PSA telling people to join other instances. They didn't gain that many users because they didn't want to, probably because their infra couldn't handle it (hence also the bouncing).

[–] [email protected] 2 points 1 year ago

This, as well as their performance seems to paint a picture that explains the figures in the table. Thanks!