this post was submitted on 15 Dec 2023
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Large sites usually have their own first-party analytics. Often they don't want third parties to be in possession of detailed analytics data.
Pornhub mentions that they use Google Analytics about halfway down the page in the section “Proportion of Female Visitors”
https://www.pornhub.com/insights/2023-year-in-review
That's interesting... It means their demographic data is coming from users' Google accounts.
They likely have a contract with Google to control how their data can be used.
I believe it’s possible for Google to collect demographic data without a Google account. From the below, they collect data from their doubleclick cookies (they own the data, might be Google accounts), Android device IDs (there’s a decent chance it’s a Google account still), or from an Apple ID (I don’t think this is linked to the Google Account).
They can probably make assumptions on demographics based on browsing history and interests that are pretty darn accurate with enough data (e.g. someone searching for all three of birth control medicine, a nail salon, and Victoria’s Secret has a pretty darn high chance of being a woman).
So no, don’t think it necessarily comes from Google accounts, but I’m sure they have a big contract to ensure Pornhub gets all the appropriate advertising revenue.
https://support.google.com/analytics/answer/2799357
That's true, but I think they'd store all that data as part of someone's Google account. Either that or they have a separate type of user just for tracking/targeting.