this post was submitted on 06 Jul 2023
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Meta is already a multi-billion dollar company that is built like an unstoppable content monetization and tax avoidance machine. If they wanted to, they could probably float an unprofitable Threads dot net until the heat death of the universe. Threads doesn't need to be profitable for it to succeed, it just needs to crush Twitter, BlueSky, TikTok, Reddit, Tumblr, and the Fediverse under foot. That's it... that's the win condition they're going for, not profitability. This is David verses Goliath moment and, in the real world of monopolistic capitalism, Goliath usually wins.