Magic: The Gathering

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Wizards of the Coast Confirms 'AI Components' Were Used In Magic: The Gathering Marketing Artwork - IGN (www.ign.com)

submitted 10 months ago by [email protected] to c/[email protected]

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[–] [email protected] 28 points 10 months ago* (last edited 10 months ago) (2 children)

It's a horseshit statement, they're still passive-aggressively deflecting blame (emphasis mine):

As you, our diligent community pointed out, it looks like some AI components that are now popping up in industry standard tools like Photoshop crept into our marketing creative, even if a human did the work to create the overall image.

While the art came from a vendor, it’s on us to make sure that we are living up to our promise to support the amazing human ingenuity that makes Magic great.

[–] [email protected] 10 points 10 months ago (1 children)

It makes perfect sense, really. This sort of thing happens due to diffusion of responsibility in large enterprises.

The person making assurances to the public ("We don't use AI art") does not have control over whether those assurances are actually true. They themselves only have received assurances from someone else. They're passing a message along, and repeating it. Only when the public is skeptical does anyone within the organization actually go back and check carefully whether those assurances are really true.

What probably happened: Wizards contracted it out to a vendor who probably agreed not to use "AI art" in a boilerplate contract. That vendor hired a freelancer, and handed them the assignment. The freelancer used Photoshop inpainting features. The vendor returned the work to Wizards, who used it directly, trusting that the contract had been correctly fulfilled.

[–] [email protected] 10 points 10 months ago

The comms person didn't do their job properly.

"Company policy is to not use AI art and the contractors that we hire sign a contract that stipulates so. We would like to thank our community for pointing out the AI art provided by a contractor and that went undetected by us. The situation will be handled and we will make sure to improve our internal procedures to prevent a situation like this from happening again."

[–] [email protected] 10 points 10 months ago

They aren't concerned about the artists, they're concerned because AI work isn't copyrightable.