Game Development

3430 readers

39 users here now

Welcome to the game development community! This is a place to talk about and post anything related to the field of game development.

Community Wiki

founded 1 year ago

MODERATORS

[email protected]

134

Unity Software to lay off 1,800 employees, or 25% of staff (www.cnbc.com)

submitted 10 months ago by [email protected] to c/[email protected]

36 comments fedilink hide all child comments

Unity Software said Monday that it would lay off about 1,800 employees, or 25% of its overall workforce, as part of a corporate restructuring plan.
The company said it is unable to “reasonably estimate the costs and charges in connection with this reduction, which it expects will be substantially incurred in the first quarter of 2024.”
In October, John Riccitiello retired as Unity’s CEO, while former Red Hat CEO James Whitehurst became interim CEO.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 5 points 10 months ago* (last edited 10 months ago) (1 children)

It is mind boggling to me how "high touch" business to business sales is like who do you need a dedicated account representative for every customer?

[–] [email protected] 8 points 10 months ago

There is more to sales than just the initial contract. Each account has a CLV and its the job of the revenue teams to not only figure out what this is, but then funnel customers through the various stages of post-sales business development, product adoption growth, churn mitigation strategies...etc. to not only meet this but extend it. Sales and revenue are not just a one and done operation. When done correctly you essentially have a farming model vs a hunting one (this can be further refined with things like ICPs, funnel feedbacks...etc), but this often requires some level of continuous account touch points to maintain (gotta water the plants, keep them free of weeds, put down new fertilizer when appropriate, ensure there are no pests causing problems, weather proof the enclosure as much as possible...etc, you get the idea).

That being said though, a lot of businesses are still operating on the pre 2022 growth models or are just now catching up and trying to shift to a more sensible revenue based model, and that is leading to sheding of numbers in an (often misguided imo) attempt to not go under.