this post was submitted on 11 Jan 2024
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It has been shown to be more profitable than higher priced ad-free tiers.
https://www.hollywoodreporter.com/business/business-news/netflix-disney-now-pushing-subscribers-to-ad-tiers-1235572459/
I'm bracing for a near future where premium "ad-free" goes away entirely and you have the choice between lots of ads for free and less ads for money.