Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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Rules:
1: All Lemmy rules apply
2: Do not post low effort posts
3: NEVER post naziped*gore stuff
4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.
5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)
6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist
7: crypto related posts, unless essential, are disallowed
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Embedding ads into the stream would be hard to counter, but it's far away. That would invalidate caches along the way and need extra performance to reencode the stream with the ads inserted.
That's extra costs that are hopefully orders of magnitude above the lost ad revenue from ad blockers
Ya, but it's hard to use logic for a company that realistically has too much money and power if they decide they want to 'win' against ad-blockers.
That said, I do use adblock(Ublock Origin), Sponsorblock, and I even have / use pihole in the house, and I guess being a 'premium' subscriber overrides their messing with ad blockers. With my TV(nvidia shield) or Browser (Firefox) I do not get any delays / problems. So at least that's good for now.
To a certain degree, yes. If someone at Google decides to wage all-out war against ad blockers they have a good chance. But if that costs more money than it generates, odds are that someone will stop it. Google / Alphabet is publicly traded after all and that means profit above all else.