Linux needs to grow. Stop telling people it's 'tech-y' or acting like you're more advanced for using it, you are scaring away people. Linux Mint can be used by a senile person perfectly.
Explain shortly the benefits, 'faster, more secure, easier to use, main choices of professionals and free'. Ask questions that let you know if they need to dual boot, 'do you use Adobe, anti-cheat games, or Microsoft Office', 'how new is your computer', 'do you use a Mac'.
And most importantly, offer to help them install.
They don't understand the concept of distros, just suggest Linux Mint LTS Cinnamon unless they're curious.
That's it, spread Linux to as many people as possible. The larger the marketshare, the better support we ALL get. We can fight enshittification. Take the time to spread it but don't force it on anyone.
AND STOP SCARING PEOPLE AWAY. Linux has no advertising money, it's up to us.
Offer family members or friends your help or copy and paste the below
how to install linux: 1) copy down your windows product key 2) backup your files to a harddrive 3) install the linux mint cinnamon iso from the linux mint website 4) use etcher (download from its website) to put the iso on a usb flash drive 5) go into bios 6) boot from the usb 7) erase the storage and install 8) press update all in the update manager 9) celebrate. it takes 15 minutes.
edit: LET ME RE-STATE, DO NOT FORCE IT ON ANYONE.
and if someone is at the level of ignorance (not in a derogatory fashion) that they dont know what a file even is genuinely dont bother unless theyre your parents cause youll be tech support for their 'how do i install the internet' questions.
Your time is quite valuable, but there's a reallllly good chance you're underestimating the cost of your process in windows:
The OS is cheap. Even buying a key at full price, it's like ~$100 ballpark. But the software you use costs money, and if it's business grade, it's an "As A Service" subscription plan. And any plugins (including VSTs) aren't free if you want good quality ones. And support plans cost money. And upgrades cost money. And getting new hardware because the newest version of the OS doesn't supoort anything older than 5 years costs money. And you still end up spending your valuable time on troubleshooting, whether it's you or waiting on a tech to do it, because problems and errors still occur.
Seriously, keep a spreadsheet of how much time you spend on getting your programs and hardware to work the way you want, even if it's the time you have to spend waiting for someone else to do the fixing for you. Your time is valuable, and you don't deserve someone pulling the wool over your eyes to rent you something you should own.
I'm not saying Linux is a better fit for you, nor that you're in the wrong for not wanting to hop on the hypetrain. Just that it's not as cut and dry as it seems, the cost isn't as low as you think, and the whole "Just Works" narrative in any tech is a myth.
The Adobe photography plan costs me $120 a year, and honestly includes more useful updates than not. Their AI masking upgrades the last couple years are saving me hours to days of editing time per photo session.
$120 a year is worth maybe one hour of my free time. Even just migrating to Darktable would take me weeks or months of dedicated time to migrate my existing catalog.