this post was submitted on 07 Feb 2024
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It worked for Netflix. It's easy to scoff at the clearly customer-antagonistic policies these services are turning towards, inevitably accompanied by the "well, they lost me as a subscriber" flood of comments. But the unfortunate truth is the vast majority of people just shut up and pay, resulting in big net income for the corporations that enact these policies.
I’m not sure that it actually did work for Netflix. I’ve seen at least one article claiming that Netflix lost subscribers in western markets after the change, but also added large numbers of subscribers in developing markets where the subscription price was much cheaper. Netflix spun this as “we added more users last quarter.”