Technology

57435 readers

4177 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project (www.macrumors.com)

submitted 5 months ago by [email protected] to c/[email protected]

13 comments fedilink hide all child comments

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project::Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the...

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 21 points 5 months ago (2 children)

Why should there be a penalty? Many companies have R&D divisions which may yield the next iPhone or the next Newton. But if you penalize failures in R&D you won’t ever get any breakthroughs as everyone tries to “play it safe”

[–] [email protected] 9 points 5 months ago

Exactly, the penalty is “losing” 10 billion moneys. It’s a high-risk/high-reward game that Apple can afford.

[–] [email protected] 1 points 5 months ago

First off, 10 billion on a failure shows a great deal of business acumen failings at play. Yes, they can "afford it", but they afford it with all customers bearing that failure. What's perhaps even worse is how easily they can afford it, much like Meta's VR boondoggle.

As for playing it safe, Apple is the posterchild for that.