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Thank you, I think you're right. Interesting you mentioned click thru rate though, because another commenting advertiser here on Lemmy noticing weird shit with Reddit lately brought that up, saying his click through rate was good but then when he looked into there were many immediate abandons, and someone else explained that's because people were getting tricked by the ads that look like posts and immediately backing out once clicked.
I'd be happy to find the comment for you but I have no idea how to find shit here yet, lol. I'll look; if I find it I'll edit this comment with a link.
EDITED TO ADD I think this is it: https://lemmy.world/comment/644214 (see the other posts by the same guy also if you're interested, like this one https://lemmy.world/comment/652045 and https://lemmy.world/post/837198)
So basically Reddit sucks at ads too ๐
Yup, I can echo what that commenter said. The bounce rate (when someone clicks on your ad) is atrocious, and there is extremely high competition for getting ads to US/Canada/Australia/other high income countries, which drives up the price further.
I only advertise on Reddit because I have a really great discount, but even then it sucks and always has.