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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 4 months ago by [email protected] to c/[email protected]

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 29 points 4 months ago (1 children)

I don't get it.... Wouldn't it be easier for Roku to just declare bankruptcy and saves themselves the trouble?

[–] [email protected] 15 points 4 months ago (1 children)

From the article:

These days, TV makers hardly make any money with their physical products. Roku’s FY 2023 earnings report shows that the company lost $44 million on the sale of smart TVs, streaming players and other devices in 2023. What brings in the bacon are ads and services; Roku generated a gross profit of nearly $1.6 billion with this business segment.

[–] [email protected] 7 points 4 months ago (1 children)

I was joking that such a move would put them so hard on the shit list that people wouldn't touch their products ever again

[–] [email protected] 11 points 4 months ago (1 children)

Yeah, I got that. What I wanted to express is that likely the opposite would happen. People just want cheap shit and don’t care about enshittification.

[–] [email protected] 4 points 4 months ago

Hmmm not so sure I agree with that ... We take enshitification mostly when there is just no other option

For example, stewing services started great and now are poop, but what's the alternative? Back to cable? Never ... I for one, took to the high seas but none of my friends have the time or knowhow (or honestly just the will) to follow