Technology
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Just talking here in the US, the only competitor Amazon has really had here is Nook which also has lock screen ads
Kobo is also available in the US
I know but I meant as popularity wise. I don't think most people outside the Hard-core privacy/tech focused crowd know it.
Yeah it's a big contrast to continental Europe where if you go into any electronics shop they'll have Kobos on display as prominent as Kindles.
what a damn shame