this post was submitted on 20 Apr 2024
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Privacy
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What makes you think your data has even been sold at all? Most likely a majority of those companies are just resellers of TransUnion, Equifax, or Experian. The 3 big credit bureaus. So while incogni sent then requests the smaller companies may host no data of yours, just the other 3.
Money is clearly being made using our personal aggregated data. Search for "data brokerage market", and you'll stumble upon articles and PR along the lines of "Data Brokers Market Estimated to Reach US$ 462.4 billion by 2031", for example: https://www.globenewswire.com/news-release/2022/08/01/2489563/0/en/Data-Brokers-Market-Estimated-to-Reach-US-462-4-billion-by-2031-TMR-Report.html
I'm aware that money is made. Most of the time companies are buying API feeds of data from the big 3. So unless someone specifically looked you up, then I am saying your data is probably just sitting in their databases.