this post was submitted on 22 Apr 2024
304 points (94.7% liked)

News

23311 readers
3620 users here now

Welcome to the News community!

Rules:

1. Be civil


Attack the argument, not the person. No racism/sexism/bigotry. Good faith argumentation only. This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban. Do not respond to rule-breaking content; report it and move on.


2. All posts should contain a source (url) that is as reliable and unbiased as possible and must only contain one link.


Obvious right or left wing sources will be removed at the mods discretion. We have an actively updated blocklist, which you can see here: https://lemmy.world/post/2246130 if you feel like any website is missing, contact the mods. Supporting links can be added in comments or posted seperately but not to the post body.


3. No bots, spam or self-promotion.


Only approved bots, which follow the guidelines for bots set by the instance, are allowed.


4. Post titles should be the same as the article used as source.


Posts which titles don’t match the source won’t be removed, but the autoMod will notify you, and if your title misrepresents the original article, the post will be deleted. If the site changed their headline, the bot might still contact you, just ignore it, we won’t delete your post.


5. Only recent news is allowed.


Posts must be news from the most recent 30 days.


6. All posts must be news articles.


No opinion pieces, Listicles, editorials or celebrity gossip is allowed. All posts will be judged on a case-by-case basis.


7. No duplicate posts.


If a source you used was already posted by someone else, the autoMod will leave a message. Please remove your post if the autoMod is correct. If the post that matches your post is very old, we refer you to rule 5.


8. Misinformation is prohibited.


Misinformation / propaganda is strictly prohibited. Any comment or post containing or linking to misinformation will be removed. If you feel that your post has been removed in error, credible sources must be provided.


9. No link shorteners.


The auto mod will contact you if a link shortener is detected, please delete your post if they are right.


10. Don't copy entire article in your post body


For copyright reasons, you are not allowed to copy an entire article into your post body. This is an instance wide rule, that is strictly enforced in this community.

founded 1 year ago
MODERATORS
 

Many more people are jumping from one streaming subscription to another, a behavior that could have big implications for the entertainment industry.

Americans are getting increasingly impulsive about hitting the cancellation button on their streaming services. More than 29 million — about a quarter of domestic paying streaming subscribers — have canceled three or more services over the last two years, according to Antenna, a subscription research firm. And the numbers are rising fast.

The data suggests a sharp shift in consumer behavior — far from the cable era, when viewers largely stuck with a single provider, as well as the early days of the so-called streaming wars, when people kept adding services without culling or jumping around.

Among these nomadic subscribers, some are taking advantage of how easy it is, with a monthly contract and simple click of a button, to hopscotch from one service to the next. Indeed, these users can be fickle — a third of them resubscribe to the canceled service within six months, according to Antenna’s research.

“In three years, this went from a very niche behavior to an absolute mainstream part of the market,” said Jonathan Carson, the chief executive of Antenna.

Non-paywall link

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 144 points 7 months ago (5 children)

I really don't understand why streaming business are so surprised. They are providing television for rent and users are renting it plain and simple.They seem to think they are entitled to lengthy subscriptions from users when in reality they aren't providing a service that's even stable or worth it.

[–] [email protected] 47 points 7 months ago (2 children)

The Netflix model was only ever really sustainable as long as there was only one or two providers. As long as there was only Netflix people were quite happy to just stay with the subscription because all of the content was on one convenient platform.

If I want to watch popular shows and how I have to subscribe to five or six services. Why would I do that if they are all still going to be there in a couple of months.

[–] [email protected] 28 points 7 months ago (1 children)

The Netflix model was only ever really sustainable as long as there was only one or two providers

The netflix model of streaming for cash was sustainable. The practice of gouging to where people will churn, that's more widespread and an expected result.

[–] [email protected] 7 points 7 months ago

The moment that I wasn't allowed to do with my 6 accounts what I want to do, it was done for me.

[–] [email protected] 10 points 7 months ago (1 children)

if they are all still going to be there in a couple of months.

That's the beauty of Netflix. They won't.

[–] [email protected] 7 points 7 months ago

They usually keep new shows at least for a year. And I suppose after that there's no possible way of watching that content ever again, it's lost into oblivion and certainly not available to download from a large number of locations.

Oh well

[–] [email protected] 33 points 7 months ago (2 children)

Exactly. I want to watch 1 show and when I'm done I'm cancelling. I'm looking at your paramount plus.

[–] [email protected] 23 points 7 months ago (4 children)

Paramount+ is especially bad. Tiny selection, mostly shit, costs as much as the other services.

[–] [email protected] 18 points 7 months ago

Paramount+ ate the children's entertainment app Noggin, which was primarily a streaming media and games app for the Nickelodeon crowd. It was commercial free, highly curated, and generally an exciting thing for the kids to open up and use to discover stuff like STEM games that were actually fun. Enshittification merged Noggin into Paramount, removed the recommendation algorithm geared towards kids, and shut down the Noggin app. Now Paramount is the only option and it's horrible.

[–] [email protected] 7 points 7 months ago

My wife wanted to watch the Grammys and when we saw it was on Paramount Plus we got it for 1 day. Afterwards I bought a 25 dollar over the air antennae so we can watch live CBS on the local affiliate for the once per year when we want to watch live TV. Isn't worth it pretty much ever

[–] [email protected] 6 points 7 months ago (1 children)

they thought star trek would carry it.... when that didn't work, they shopped some of those titles around to play elsewhere and don't even have their entire flagship franchise available anymore.

[–] [email protected] 2 points 7 months ago

And the only new Star Trek show in the pipeline? A YA Starfleet Academy show starring Commandant Tilly.

[–] [email protected] 12 points 7 months ago (2 children)

What you mean the Star Trek streaming service with some extra stuff no on cares about?

[–] [email protected] 3 points 7 months ago (1 children)

Originally we went to get to watch RuPaul's Drag Race but it doesn't have the current season even though its the main attraction. Then when I saw that some Star Trek wasn't on it we canceled within a week.

[–] [email protected] 1 points 6 months ago* (last edited 6 months ago)

Are you outside the US? I thought Netflix got all the Trek series everywhere outside of the US, but this was back when Discovery was first coming out so my info may be out of date. I just download the stuff to avoid jumping through these hoops and avoid ads.

[–] [email protected] 1 points 7 months ago

It's the Yellowstone Cinematic Universe Channel. And it's only a matter of time before they force the Star Trek shows to bridge the gap.

[–] [email protected] 15 points 7 months ago

Users: Fine if you want me to pay a monthly fee I'll only pay 3 months of the year.
Streaming services: Shook

[–] [email protected] 7 points 7 months ago

I would be happy to keep subscribing for a reasonable price. But I'm starting to trim the fat as they continue to price gouge.

[–] [email protected] 7 points 6 months ago* (last edited 6 months ago)

You're probably being ~~theoretical~~ rhetorical, but they're definitely not surprised. Any actual confusion as to why an article like this can be cleared up when you consider the author isn't really talking to us. Try reading it as if it's a business brief, talking about us as a 'problem' that must be addressed. That 'problem' is we users are getting more value from the current model than was calculated by corporate.

Soon there will be another article (also addressing the room as if we're not part of the discussion) detailing how corporate managed to "fix" it, and the revenue increases it brings. The other companies will follow suit to thunderous applause