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Why is there a surge of deodorant products mostly advertised to women in the US? (lemmy.world)

submitted 3 months ago by [email protected] to c/[email protected]

132 comments fedilink hide all child comments

So I have balls and yeah they're the first thing on my body to start to smell. I can skip a shower if I'm in a hurry and I don't smell much. That's with working a job that's usually physical. I was a punk kid fucking punk girls when I was younger and we didn't bathe every day. I didn't notice much smell then.

Now I see these ads regularly that are like hey women you stink after 12 hrs 5/10. What's up?

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[–] [email protected] 4 points 3 months ago (1 children)

I use an adblocker, but I also drive a very old car and unfortunately my cd player just broke. I can confirm that there are tons of vaginal deodorant ads on the radio, always presented as a conversation between two women. There's no intention to be funny, they're trying to sound like a natural conversation two women would have in private and completely failing at coming across as anything short of awkward.

"So it works well for you?" "Yes! It lasts up to 24 hours, and four out of five gynecologists recommend it!"

[–] [email protected] 1 points 3 months ago

Good point re:radio.

I can't imagine the conversation between the client and the ad agency in these cases.