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It's a pretty shitty colonial term with no real relevance today... but unless you come up with a better name for the province and get buy in from people (which will be fucking hard) it's the word.
That said, this article is way overblown... this isn't a public mandate but instead pulled from an internal style guide and, yea, not talking about British Columbians when speaking to indigenous groups is probably a good idea.
I think there was a proposal floated with the idea of a new name in Chinook, "Illaheechuck", but it failed to - as you say - get buy in from the public at large. I like the idea of a name in Chinook, though - what better bridge between native and settler than the language they mutually created?
Do you speak on behalf of all ethnic native groups?
Yea, I've actually got power of attorney from every single tribal leader in BC.