That's roughly around the time I'm rolling out my Surge Boycotting strategy.

I can't wait!

The economy doesn't care what people aka consumers want anymore. At shareholder insistence, they sabotage the future for a short term stock boost, knowing infinite growth on a finite world is over. This is terminal stage capitalism, and it's not just gonna be Wendy's, or in the food sector. The snake is eating its own tail as the scam runs out of room.

Capital markets were sold as seed funding to grow businesses, now they dismantle business ability to provide the product/service they existed for in the first place at any remotely decent quality. Economies are supposed to be lowly tools, existing solely to benefit and serve society, a method to more efficiently distribute goods/services within said society. The tail is wagging the dog.

capitalism is nearing perfection their workers must be excited about all that surge pay

I mean, if they want to but I'm getting fast food less and less. My wife and I got two numbered breakfast meals from McDonalds and it ended up being $27~. Yeaah I'll just make breakfast at home.

Jokes on them, every single fast food place near me has already priced themselves out of contention as far as I am concerned.

You're a fucking convenience freckle-bitch, not an $11 burger.

I'm gonna surge the fuck outta here.

Bye bye Wendy's. Dave is rolling in his grave right now.

the good Mexican place in town feeds us better food for less than we would pay at 2/3rds of the fast food places in town. The exceptions being Cookout and Taco Bell. Either way, my family has been moving further and further from fast food going from once a week to maybe once a month if we are driving somewhere and don’t have time for something else.

I don’t know whether to quote from Snow Crash or Libertarian Police Department.

This will really hamper my 0 visits to Wendy’s without coupons.

Nooo not the le epic company with the funny tweets

Isn't it almost $15 for a meal now anyway? Not worth it for fast food.

Psst. Hey kid, want to buy a Baconator?

This is the best summary I could come up with:

Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.

“As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.”

Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025.

It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.

Last year, Penegor announced a restructuring intended to speed decision-making and invest more in new restaurant development, particularly overseas.

The original article contains 232 words, the summary contains 160 words. Saved 31%. I'm a bot and I'm open source!

Real restaurants have been doing this for years, but rather than raising prices at peak times, they lower them during the slow hours.

They’re called specials

So you want customers to pay more for shittier service and already overpriced burgers? Fuck that.

Unpopular opinion, but I like it.

I don't eat Wendy's stuff often, but when I do it's late at night, or other unpopular times. So, it would be cheaper for me. At popular times the higher prices will discourage people from going, so whoever does go will have a shorter line.