Paramount, Sony, 20th Century Fox, Disney, Universal, Nordisk, and Warner Brothers are all part of this "Rights Alliance" group. Each of them have used, or plan to use, generative AI going forward - which, by design, is unable to abide by copyright since it is trained on whatever they can get their hands on.
This is yet more "one rule for them and one rule for everyone else" from leaches that are desperate to profit from the work of others.