profits local
Depends on the profits you mean, I don't think there is a single hardware built here, overall:
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Buy hardware used or refurbished from local sellers.
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Software that supports your local library borrowing system (Something like OverDrive).
open source drm free e-books
Most hardware supports them out of the box. For the ones that do not, there are some workaround (koreader).
On the profit part, there are some publishers in Canada and you can always connect to your local library.
kobo or apple
That is like comparing apples to oranges. I don't think apple offers eBook readers.
You need to think if you like/need a few things.
Would you like e-ink display? Would you like colour? Is it just to read and annotations? Or you want to run apps available on your phone as well?
Once I started using e-ink for reading books I cannot use LCD or LED panels anymore for that task.
As e-ink eBook reader goes Kobo might be the best option in Canada, everything you need out of the box with the bonus of connecting to your local library.
I saw some online sellers offering Bigme and Boox in Canada, but I could not confirm if they have offices here.
I would stay away from Amazon unless you ok flashing used hardware (for safety) and with doing workarounds (to install koreader).