Absolutely agree.
I tightly control every piece of media that comes into my house. My kids have never had to sit through 10 minutes of commercials to watch a 20 minute program. When they go to a friends house and watch TV, they can't stand it and go do something else. My oldest loves Figure Skating in the Olympics (he's a competitive figure skater himself), but all the commercials made it all but unwatchable to him. He just waits till the skaters programs, he wants to watch, are on Youtube. This has had the added benefit that my kids have been completely unaware of the "latest and greatest" toy or thing that all of their peers absolutely had to have.
The absolute frenzy to "make a buck" on freaking everything has made almost all forms of media devoid of worth. An oxymoron I know, but it is the truth. The cost in time and attention to sit through so many advertisements is way too high and I refuse to pay that price. If that means I don't see or hear the latest and greatest movies, TV series, or music... Oh well.