this post was submitted on 07 Jul 2023
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Data is Beautiful

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cross-posted from: https://lemmy.world/post/1094374

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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[–] [email protected] 53 points 1 year ago (2 children)

Next months numbers will be the real show. Personally I haven't been on Reddit besides landing on it while googling since bacon reader got shut down. I'm sure theirs a fair bit of others in the same boat.

[–] [email protected] 17 points 1 year ago

Oh absolutely man, everything Reddit was/is lemmy is currently (imo) doing better. I might end up back on Reddit from googling some niche questions, but I’m actually engaging on lemmy whereas on Reddit I lurked since there was no purpose to even try and contribute

[–] [email protected] 8 points 1 year ago

I was user of the official Reddit app. Started using Apollo at the start of June after it was announced to be shutting down. I guess I wanted to see if I had been missing anything.

Totally fell in love with it and am kicking myself for not switching sooner. And now that it is gone, I can’t ignore all the flaws of the official app. Not to mention the entire vibe is off now.

I’m still using Reddit, but wayyy less since I had to switch back to the Reddit App. So I found my way to KBin.

I’m really loving the vibe of the fediverse. It’s a little harder to find communities, and the niche ones aren’t as populated. But it is just so optimistic and free feeling. I want to hang here and see it grow, and I really hope it takes off in a big way.

Btw I can firmly be described as a casual Reddit user. I mostly lurked, posted a comment every now and then… I feel like my experience is not unique.

Really interested to see the traffic numbers after the API rollout, cause if my experience isn’t unique (and again, I am a normie) then I think it is going very bad for Reddit right now.

[–] [email protected] 30 points 1 year ago (1 children)

July is going to show the full damage.

[–] [email protected] 14 points 1 year ago

If anything, they'll blame it on the launch of Threads and not their own bad decisions.

[–] [email protected] 15 points 1 year ago (1 children)

I wonder how much of the worthwhile content was produced in the past by that 3.36%?

[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

Plus don't forget the effect of bots, especially those created specifically to mess with the protests. I saw people going around to subs they had NEVER visited before in their entire existence, and spreading misinformation and generalized disorder. Often they were quite upfront about their purpose even.

Like, polls should be for those who participate in THAT community, not some rando from somewhere else on the internet entirely? I'm not trying to spread a conspiracy theory, but I will say that if I were part of a Russian troll farm, I would 100% have done that, in order to keep people on Reddit where my disinformation content could more easily reach them. (Thus it's hard to imagine them NOT doing that... maybe, plus many others doing the same just for the fun of it and enjoying helping spread the chaos.)

@FizzlePopBerryTwist:
It might be good to ignore all accounts created since the week prior to the protests and moving forward, since there likely would not have been so many accounts created organically, but it would be expected to be enriched in trolling accounts, even if not bots.

[–] [email protected] 10 points 1 year ago (1 children)

Said this in another post but I feel like everyone's being quite optimistic about this figure. Compared to other big sites listed, it's the highest percentage yes... but also those other major sites saw reduction and didn't experience a major shake-up and protest by its users. Considering that, I actually find the figure pretty unimpressive.

[–] [email protected] 2 points 1 year ago

You're right to compare it to the other sites. It looks like people are dropping social media in general, and a lot of reddit's losses could be caused by that instead of the admins pissing people off.

That said, I think all of those losses are pretty huge, considering it's only a month. Extrapolate those numbers to a year and they become more like 10-30% depending on the site, which is pretty devastating.

If those are steady losses, some of those platforms may not exist in 5 years. I think that's a crazy thought.

But yeah, I agree with you, Reddit didn't lose that much more than the other sites, so I don't think this shows a giant exodus just because of because of the api changes.

[–] [email protected] 7 points 1 year ago (1 children)

Unfortunately insignificant numbers

[–] [email protected] 4 points 1 year ago

Depends how much quality content that group contributed.

[–] [email protected] 6 points 1 year ago

You gotta pump up those numbers. Those are rookie numbers.

[–] [email protected] 5 points 1 year ago (1 children)
[–] [email protected] 3 points 1 year ago (2 children)

I do wonder how much traffic has been replaced by bots that mods can't easily remove any more.

[–] [email protected] 2 points 1 year ago* (last edited 1 year ago)

Especially with BotDefense having given up the fight.

@FizzlePopBerryTwist
Time that users spend on the site might be a better metric?

[–] [email protected] 1 points 1 year ago

Hmmm, good point.

[–] [email protected] 3 points 1 year ago (2 children)

Makes no difference one way or the other. Reddit will slowly die over the coming months and years, much like previous social media sites have done. It's over as soon as they want to IPO. There are good, valid reasons to sometimes go against the immediate,higher-profit choice. And sometimes that reason is not alienating your user base by insulting their shared culture. Because doing something like that will get you higher profits now, but will represent diminishing returns later.

It's over for reddit, they just don't know it yet.

[–] [email protected] 5 points 1 year ago* (last edited 1 year ago)

It's over for reddit, they just don't know it yet.

It's less that they don't know, and more that they don't care. IPOs are about unloading your bags onto someone else.

They've consciously decided that the value of the content they've already captured is worth more than the value that future content will bring them. Now they just have to get out from under the pyramid before it collapses.

[–] [email protected] 2 points 1 year ago

I think a lot of people are thinking that social media dies when nobody uses it. I think those people also don't realize that Digg still exists.

Reddit will slowly slump into the endless morass of meaningless social media that's largely irrelevant, having lost anything that ever made it actually special.

[–] [email protected] 3 points 1 year ago (1 children)

I just lost access to my 3rd party app today. Not sure why it took 6 extra days but I didn't mind. As soon as it went down I made the switch to this. I also wonder what next month's numbers will be as well since I couldn't be the only one to do this.

[–] [email protected] 1 points 1 year ago

Probably get more people once a better client is established, using liftoff or connect just depending cause they definitely both have flaws.

[–] [email protected] 3 points 1 year ago

I probably made up 2.5% of that...

[–] [email protected] 3 points 1 year ago

I don't care if Reddit fails, all I want is Lemmy to succeed

[–] [email protected] 2 points 1 year ago

In before bots

[–] [email protected] 2 points 1 year ago

2 questions - is that saying it only measures Desktop usage? What about Mobile, or API?

Second, what are the dates on that data? Because the APIcalypse didn't happen until 7PM EDT on 6/30, so is unlikely to be included. But I would expect it to include the blackout.

[–] [email protected] 1 points 1 year ago

This is desktop traffic specifically. Mobile traffic should be affected most.

[–] [email protected] 0 points 1 year ago

I wonder what percent of 3 am. I browsed Reddit hours every day.

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